B.T.R. stands for "be BOLD, TENACIOUS & RESILIENT," my parents' mantra. I started B.T.R. Bar in their honor. Over 5 years ago, my parents were diagnosed with cancer. As a caretaker, working full-time, I was always on-the-go inhaling sugar-laden bars & bites, and my nutrition began to suffer. I craved a truly BTR-for-you snack, w. no added sugar, powered by plants & w. functional ingredients that served a purpose. That's how B.T.R. Bar was born.
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