Rip Van was started in a dorm room by friends Marco and Rip who believed delicious food didn't have to be unhealthy. They decided to create a healthier version of Rip’s favorite childhood treat, the Dutch Stroopwafel. Rip Van Wafels have just 3g of sugar per serving, letting you indulge without the guilt! Rip Van is committed to creating better-for-you convenient food, providing the nutrition of a health bar and the taste of a candy bar! Go on - Indulge Yourself Nutritiously!