Founder, Todd Goldstein, was diagnosed with a gluten intolerance. When his sons were born in 2015 and 2017, they were also diagnosed with a gluten-intolerance, increasing his desire to create a gluten-free treat. After, 19 recipe iterations Whoa Dough was developed. Whoa Dough is a cookie dough bar that is gluten-free, Non-GMO, plant based, dairy-free, soy-free, and egg-free that can be eaten on-the-go. Whoa Dough launched in July of 2019 and now includes five flavors.